Don Morrow

Don Morrow is the Founder and CEO of HighlandTech, an AI automation agency that builds domain-specific AI Agents designed to function as outcome-driven digital workers. HighlandTech focuses on vertical AI solutions that eliminate operational friction and deliver measurable ROI for businesses. Don is also the creator of Electra, an Agent Operating System and emerging agent marketplace. Electra's first Vertical Agent is a Customer Success Agent purpose-built for physical security integrators, designed to automate high-friction workflows and improve service outcomes across the customer lifecycle. With over a decade of experience in enterprise and cloud sales leadership at Honeywell and Brivo, Don brings a practical, operator-first approach to AI adoption. He is a Board Advisor for Security Technology and Artificial Intelligence at LifeSafetyAlliance.org and hosts the podcast AI PHYSEC TODAY, where he explores how AI is reshaping the physical security industry. Don holds an MBA from Florida Atlantic University and a certification in Artificial Intelligence from MIT Professional Education. His work centers on building AI Agents that combine domain expertise, outcome alignment, and real-world execution.